About ORII


Why Outdoor Recreation in Farmington

Farmington has a plethora of natural amenities and iconic landscapes, coupled with ideal four-season weather. Further, our local economy, which is fueled by the energy industry, has provided Farmington with a highly skilled labor force and considerable manufacturing capacity. This is why we think of Farmington as both Nature’s Playground and Nature’s Proving Ground—a place not only to enjoy the outdoors but also to build and test many types of outdoor gear and accessories.

Farmington is leveraging these assets to develop a thriving outdoor recreation economy. To ensure success, Farmington launched the Outdoor Recreation Industry Initiative (ORII), to be a key component of Farmington’s ongoing community transformation and economic development. Through the Outdoor Recreation Industry Initiative (ORII), Farmington is committed to bringing new outdoor offerings and experiences to the City while attracting more outdoor businesses. Farmington is well positioned to lead and grow the emerging $9.9 billion outdoor industry in New Mexico.

ORII Benefits to Outdoor Recreation Businesses

The Outdoor Recreation Industry Initiative (ORII) benefits outdoor recreation businesses in many ways:

City elected officials and administrators committed to growing the outdoor economy

Community united to support the outdoor recreation industry

Dedicated community transformation and economic development (CTED) tax to support ORII development

ORII Director dedicated to supporting the needs of outdoor recreation companies

City continuously expanding outdoor recreation infrastructure

Inventory of affordable and available commercial space for retail, warehousing and manufacturing

Business incubation for outdoor recreation businesses

Big Idea Makerspace for developing gear/equipment prototypes

Readily available business support services

Access to New Mexico’s national laboratories for testing of gear

Qualified, skilled work force and workforce development

ORII Partners

To support the diverse needs of outdoor recreation businesses, Farmington has established a network of regional partners working together to advance the outdoor economy in San Juan County. In addition to immediate contact with City of Farmington departments, outdoor recreation businesses have access to ORII partners such as San Juan County, Four Corners Economic Development, Farmington Chamber of Commerce, San Juan College, Downtown Farmington, New Mexico Economic Development Department & Outdoor Recreation Division and the BLM.

OR Facts & Figures


$887 billion annual consumer spending

7.6 million direct jobs

$65 billion in Federal Tax Revenue

$59 Billion in State and local tax revenue

New Mexico

$9.9 billion annual consumer spending

99,000 direct jobs

$2.8 billion in wages and jobs

$623 million in State and local tax revenue