SMALL BUSINESS RESOURCES
Holiday Marketing Tips!START HERE: Construction Survival Guide - pick up this handy guide at HQ on ideas before, during, and after construction. Are you ready?
WHILE YOU ARE THERE: pick up a copy of The Merchant's Guide to Downtown Events - this a great resource for merchants, it has plenty of ideas on how to make the most of downtown events. Included in this guide are the upcoming 2019 event dates. NEXT:
Nov 30 is the big day! Prepare your small business for Small Business Saturday
with customizable marketing materials at AmericanExpress
Grow with Google has small business
support with tools, mobile apps, livestreams
, and more. Get ideas on promoting your business online.
- First: create or access your free business profile
- Next: review store hours and update for holiday hours especially for November 30th, Small Business Saturday
- Next: use camera to take photos of your products and store interior, publish a post, and create a special offer. Promote your product early!
- Try a Smart Campaign with Google Ads.
- Grow your email list! Most customer and the best customers are repeat customers!
DID YOU KNOW?Deluxe
78% of shoppers search for you online BEFORE ever going to the store.
90% of customers will visit a business with photos on their search page!
Are you losing customers because they can't find you or your product?
- Their website contains many small business resources on topics like Marketing, Financials, Starting a Business, eBooks, Videos, and Case Studies.Flip This Town
- Flip This Town started as a book by downtown revitalization expert Ron Drake, and has now transformed into a movement that is sweeping communities across the country. Join Ron Drake and his partner, Main Street Manager Kristi Trevarrow as they set out to restore the heart of America, one downtown at a time.The Small Business Revolution
- Small Business Revolution tells stories of America's most inspiring small businesses, using photography, film and written word. Championed by Deluxe (see above). Follow their Facebook page and website for free small business advice, inspiration, and information. Season 4 is now streaming! HubSpot
- a free marketing blog that is very informative and they even offer free webinars on a variety of subjects including social media, marketing, sales, and business development. They also have downloadable PDFs that you can read at your own pace.Small Business Development Center @ San Juan College
- Counselors at the SBDC assist small business in a variety of forms with confidential one-on-one consulting, low cost training in a variety of subjects, technical assistance, and we can assist your company in networking with other local companies to achieve your goals.SnapRetail
- Complete online marketing solution for independent retailers. It’s website, email and social wrapped up in one powerfully simple tool – so you can plan, execute and track all of your marketing activities. Affordable solution that helps you build your brand and sales through meaningful, consistent customer communication.Farmington Public Library
- check with the reference librarian because with just a library card you can access online databases, including the Business and Finance section with templates, guides, and other tools to help you start, finance, and manage your small business. Need a special certification, they have access to that online course too! Call 505-599-1270 for more information on obtaining a library card and accessing the online databases. Farmington Chamber of Commerce
- 'Connecting Commerce to Community' and they work hard at it. It consists of a volunteer association of business people who coordinate efforts of commerce, industry and professions to maintain a healthy business in our community. The chamber helps to promote a better understanding of private enterprise. We are financed by membership investments and are open to any business deciding to invest in the betterment of the community. The Farmington Chamber of Commerce Inc. is organized for the purpose of serving and advancing the civic and business interest of the City of Farmington and the Four Corners region.